I'm Artūras Leonovas, a senior UX/UI and product designer and Certified Usability Analyst (CUA, Human Factors International), based in Vilnius, Lithuania. I run discovery, interviews and usability testing, and audit products to find where they lose people. I'm available for freelance research projects, design consultations and UX audits, remotely across Europe and the US.
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Review usability, onboarding and conversion issues, prioritised by impact.
Test designs and live products with users, then iterate on the findings.
Turn structured interviews into clear, actionable themes.
Define a direction from an ambiguous problem before design starts.
Audit competitors to find a gap worth designing for.
Map the journey to see where users drop off.
Synthesised user interviews, applied three product-market-fit frameworks and mapped an eight-stage customer journey. Engaged users joined an ambassador programme and usability interviews on the final designs.
Mapped ADHD's effects on daily habits and audited five competing apps before design, setting onboarding priorities and product tone.
Reworked research around direct CEO and board interviews, followed by rapid concept cycles, usability testing and iteration.
CUA certification from Human Factors International.
Fixed-scope UX/UI, from research and flows to developer-ready design.
A few days a week for design direction, hands-on work and team leadership.
A senior outside view with prioritised recommendations.
Yes. I audit usability, onboarding, conversion and design-system health, then provide prioritised recommendations. Audits and consultations are available as standalone engagements.
Yes. I'm a Certified Usability Analyst (CUA), certified by Human Factors International, with 14 years of UX/UI and product design experience.
Yes. I offer research, usability testing and audits separately, and can hand findings to your in-house team or continue into design.
